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Conference Programme
Wednesday, January, 24th, 2018
| 9:30 – 10:00 | Conference registration | |
| 10:00 – 10:30 | Welcome speeches
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| 10:30 – 11:30 | Keynote speech (I) – Bart de Vries, IPRA president | |
| 11:30 – 12:00 | Keynote speech (II) – Ann Gret Iturriaga. INEOS.(Germany) Cross Cultural Internal Communication. | |
| Session A (I) Chair: Pavel Slutskiy | Special programme:
Emerson-Blanquerna Reception |
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| 12:00 – 12:30 | Dr Natalia Dankova (Canada). Discourse on alterity and the perception of difficulties in intercultural communication | 12.00-13.30 pm
Special programme: Emerson-Blanquerna Reception (for Emerson University guests) Blanquerna-Emerson Partnership Ceremony: Hall of the main building of the School FCRIB-URL:
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| 12:30 – 13:00 | James W. Underhill (France). Caring and Sharing, the Heart and the Body | |
| 13:00 – 13:30 | Pavel Slutskiy (Thailand). Prohibition of Defamation and Insult to Buddhism in Thailand: Multucultural and Liberal Perspectives | |
| 13.30 – 15.00 | Lunch | |
| 15.00 – 15.30 | Keynote speech (III) – Lee Pelton, President Emerson College & Josep Ma Carbonell, Dean of Blanquerna School of Communication and Inernational Relations-Ramon Llull University | |
| 15:30 – 16:00 | Keynote speech (IV) – Prof. Dr. Scott Ratzan (USA). Strategic Diplomacy: Getting past Sisyphus
– President, AB InBev Foundation – Adjunct Professor, Columbia University Mailman School of Public Health – Editor-in-Chief, Journal of Health Communication International Perspectives. |
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| 16:00 – 17:00 | Panel Discussion:
Prof. Ruth Parker MD, Center of Ethics, Emory University Communication through the Arts -Strategic Diplomacy Opportunities to Advance Health & Well-being. Dr. Delon Human, CEO, Health Diplomats Advancing Health Diplomacy: Global Agendas and local action. – Mary Anne Taylor, Ph.D., Prof, Emerson College. How critical cultural (competency) is key to success for sustainable strategic diplomacy Respondents: – Dean Josep Ma Carbonell and Enric Ordeix, PhD- Blanquerna School of Communication and International Relations-URL – President Lee Pelton and Gregory Payne, Emerson College |
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| Session B (II) – Marketing and Corporate Communication. Chair: Gaelle Duthler | ||
| 17:00 – 17:30 | Jon Shapiro (USA). Protecting Redwood National Park: An Examination of Transformative Mass Transit Planning and Emergent Intercultural Communication Strategies | |
| 17:30 – 18:00 | Papassara Chaiwong (Thailand). Relationship of Loyalty-Card Communication Process and the Repeat Purchase in Petrol Service Station Business: A Comparative Study of Thai and Non-Thai Brands in Bangkok | |
| 18:00 – 18:30 | Mark Hamilton, Pavel Slutskiy (USA, Thailand). Global Trends in Colorism: A Meta-Analysis of Demographic and Psycho-cultural Antecedents to the Use of Skin Whitening Products | |
| 18:30 – 19:00 | Emmanuelle Diehl (France). How Effective Management of Inter-Cultural Factors Impact Corporations’ Triple Bottom Line | |
| 19:00 | Wrap-up of day 1 | |
| 20:30 | Gala Dinner. Place: TBC | |
Conference Programme
Thursday, 25th January 2018
| 9:30 -10.00 | Keynote Speech (IV): Spencer H. Kimball (USA). Polling Efficacy and Mode of Data Collection | |
| Session A (I) – Education and Culture. Chair: Averill Gordon | Session B (I) – Legitimacy and Public Diplomacy. Chair: Enric Ordeix | |
| 10:00 – 10:30 | Hyung-ji Chang (Korea). Study on Problem Based Learning for Tourism Students to Develop Intercultural Communicative Competence. | Carlos Rabasso, Francisco Javier Rabasso (France). How Caring Global Organizaions in Sports Have an Impact on Corporate Social Responsibility and Democracy: the Cases of F.C. Barcelona and Manchester City. |
| 10:30 – 11:00 | Sigrid Roman (Canada). Between Identity and Diversity: Arguments for Intercultural Social Relations in Canadian Schools | Alicia Blanco, Cristina del Castillo Feito, Camilo Prado-Román, Francisco Díez-Martín (Spain). Relationship between Legitimacy and Reputation: The case of the Spanish Public University |
| 11.00-11.30 | Hywel Evans (Japan). Evidence of hostility to a theory of cross-cultural communication in English Language Teaching | Carlos Cascante-Serratosa PhD
Ramón Fatjó (Spain). Horseball: From France to the World. |
| 11:30 – 12.00 | Break | |
| 12:00 – 12:30 | Averill Gordon (New Zealand). International Virtual Teams in Higher Education | Giorgia Miotto (Spain). University Social Responsibility communication: a tool for legitimation |
| 12:30 – 13:00 | Jeremy Heflin (USA). English Language Learning (ELL) within the Lens of Culture: Deciphering students’ needs and building curriculum to fill the void. | Marçal Sintes Olivella; Elena Yeste Piquer; Pere Franch (Spain). The Succession of Felipe VI to the Spanish Throne, Following Juan Carlos I. Content Analysis of the Editorial Articles Published by the Newspapers of Madrid and Barcelona |
| 13.00-13.30 | Phillip Glenn (USA). Core global communication competencies:
Rationale and implications for teaching and research |
New Researchers Corner:
– Arasha Lalani (USA) and Matt Miller (USA) The Menstrual Movement. – Cross Cultural Communication and City Marketing – “Rebranding the City of Barcelona Through Education” Blanquerna Students from MA-Strategic Management in Global Communication. |
| 13:30 – 14:30 | Lunch | |
| 14:30 – 15:00 | Keynote Speech (V): Jane Hammond, journalist and public relations management training consultant | |
| Session A (II): Media & Entertainment Chair: Nick Bamford | ||
| 15:00 – 15:30 | Nick Bamford (UK). The Strangers’ Case: The challenge of harnessing the power of screen entertainment to communicate between cultures. | |
| 15:30 – 16:00 | Sohail Riaz (Pakistan). Coverage of Honor Killings in Pakistani Television Crime Shows: Drawing a thin line between constructed reality and on-ground reality | |
| 16:00 – 16:30 | Seon-Gi Baek, Woo Ju Lee (Korea). Marriage migrant women, cultural and identity conflicts in new families, and cross-cultural implications in Korea: Focused on analyzing TV reality programs through the perspectives of Cultural Studies. | |
| 16:30 – 17:00 | Jeong-ah Yoon, Seon-Gi Baek, Chen Doudou (Korea). Is it fantasy or real?: Representations of a musical film, multiple interpretations and cultural implications: A Comparative study on , and through the Utopian idea | |
| 17:00 – 17:30 | Eunji Jo (Korea). From the Endemic to the Pandemic Zombies: Ambiguity of “New Zombies” in Films | |
| 17:30 – 18:00 | Jihye Woo, Seon-Gi Baek, Jeong-ah Yoon (Korea). Popular culture, popular criticism, and new criticism through the social network service (SNS): A Semiotic and discourse analysis on controversies of IU’s song between its original text and a creatively changed version | |
| 18:00 – 18:30 | Closing Keynote address presentation: Parichart Sthapitanonda, Dean of the Faculty of Communication Arts, Chulalongkorn University, Bangkok. | |
| 18:30 | Conclusions of the Conference, by Pavel Slutsky | |
| 18:40 | Farewell reception: Finger food at the main building cafeteria | |
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