Conference programme

Download 2018_CCCC_Programme in PDF

Conference Programme

Wednesday, January, 24th, 2018

9:30 – 10:00 Conference registration
10:00 – 10:30 Welcome speeches

  • Pavel Slutskiy,  Conference Chair, Chulalongkorn University, Bangkok
  • J.M. Carbonell, Dean Blanquerna School of Communication, Barcelona
  • Enric Ordeix, Blanquerna School of Communication, Barcelona
10:30 – 11:30 Keynote speech (I) – Bart de Vries, IPRA president
11:30 – 12:00 Keynote speech (II) – Ann Gret Iturriaga. INEOS.(Germany) Cross Cultural Internal Communication.
Session A (I) Chair: Pavel Slutskiy Special programme: 

Emerson-Blanquerna Reception 

12:00 – 12:30 Dr Natalia Dankova (Canada). Discourse on alterity and the perception of difficulties in intercultural communication 12.00-13.30 pm

Special programme: Emerson-Blanquerna

Reception (for Emerson University guests)

Blanquerna-Emerson  Partnership Ceremony:

Hall of the main building of the School FCRIB-URL:

  • Lee Pelton, President Emerson College
  • Josep Maria Carbonell, Blanquerna School of Communication
  • Michaela Whelan, Provost, Emerson College
  • Dean Jan Roberts Breslin, Emerson College
  • Dean Raul Ris, Emerson College
  • Profs. Gregory Payne, Emerson College
  • Dr. Enric Ordeix, Blanquerna School of Communication
  • Tresurras, Glenn, Kimball, Taylor, Heflin,
12:30 – 13:00 James W. Underhill (France). Caring and Sharing, the Heart and the Body
13:00 – 13:30 Pavel Slutskiy (Thailand). Prohibition of Defamation and Insult to Buddhism in Thailand: Multucultural and Liberal Perspectives
13.30 – 15.00 Lunch
15.00 – 15.30 Keynote speech (III) – Lee Pelton, President Emerson College & Josep Ma Carbonell, Dean of Blanquerna School of Communication and Inernational Relations-Ramon Llull University
15:30 – 16:00 Keynote speech (IV) – Prof. Dr. Scott Ratzan (USA). Strategic Diplomacy: Getting past Sisyphus

– President, AB InBev Foundation

– Adjunct Professor, Columbia University Mailman School of Public Health

– Editor-in-Chief, Journal of Health Communication International Perspectives.

16:00 – 17:00 Panel Discussion:

Prof. Ruth Parker MD, Center of Ethics, Emory University  Communication through the Arts -Strategic Diplomacy Opportunities to Advance Health & Well-being.

Dr. Delon Human, CEO, Health Diplomats  Advancing Health Diplomacy: Global Agendas and local action.

– Mary Anne Taylor, Ph.D.,  Prof, Emerson College. How critical cultural (competency) is key to success for sustainable strategic diplomacy


– Dean Josep Ma Carbonell and Enric Ordeix, PhD- Blanquerna School of Communication and International Relations-URL

– President Lee Pelton and Gregory Payne, Emerson College

Session B (II) – Marketing and Corporate Communication. Chair: Gaelle Duthler
17:00 – 17:30 Jon Shapiro (USA). Protecting Redwood National Park:  An Examination of Transformative Mass Transit Planning and Emergent Intercultural Communication Strategies
17:30 – 18:00 Papassara Chaiwong (Thailand). Relationship of Loyalty-Card Communication Process and the Repeat Purchase in Petrol Service Station Business: A Comparative Study of Thai and Non-Thai Brands in Bangkok
18:00 – 18:30 Mark Hamilton, Pavel Slutskiy (USA, Thailand). Global Trends in Colorism: A Meta-Analysis of Demographic and Psycho-cultural Antecedents to the Use of Skin Whitening Products
18:30 – 19:00 Emmanuelle Diehl (France). How Effective Management of Inter-Cultural Factors Impact Corporations’ Triple Bottom Line
19:00 Wrap-up of day 1
20:30 Gala Dinner. Place: TBC

Conference Programme

Thursday, 25th January 2018 

9:30 -10.00 Keynote Speech (IV): Spencer H. Kimball (USA). Polling Efficacy and Mode of Data Collection
Session A (I) – Education and Culture. Chair: Averill Gordon Session B (I) – Legitimacy and Public Diplomacy. Chair: Enric Ordeix
10:00 – 10:30 Hyung-ji Chang (Korea). Study on Problem Based Learning for Tourism Students to Develop Intercultural Communicative Competence. Carlos Rabasso, Francisco Javier Rabasso (France). How Caring Global Organizaions in Sports Have an Impact on Corporate Social Responsibility and Democracy: the Cases of F.C. Barcelona and Manchester City.
10:30 – 11:00 Sigrid Roman (Canada). Between Identity and Diversity: Arguments for Intercultural Social Relations in Canadian Schools Alicia Blanco, Cristina del Castillo Feito, Camilo Prado-Román, Francisco Díez-Martín (Spain). Relationship between Legitimacy and Reputation: The case of the Spanish Public University
11.00-11.30 Hywel Evans (Japan). Evidence of hostility to a theory of cross-cultural communication in English Language Teaching Carlos Cascante-Serratosa PhD

Ramón Fatjó (Spain). Horseball: From France to the World.

11:30 – 12.00 Break
12:00 – 12:30 Averill Gordon (New Zealand). International Virtual Teams in Higher Education Giorgia Miotto (Spain). University Social Responsibility communication: a tool for legitimation
12:30 – 13:00 Jeremy Heflin (USA). English Language Learning (ELL) within the Lens of Culture:  Deciphering students’ needs and building curriculum to fill the void. Marçal Sintes Olivella; Elena Yeste Piquer; Pere Franch (Spain). The Succession of Felipe VI to the Spanish Throne, Following Juan Carlos I. Content Analysis of the Editorial Articles Published by the Newspapers of Madrid and Barcelona
13.00-13.30 Phillip Glenn (USA). Core global communication competencies:

Rationale and implications for teaching and research

New Researchers Corner:

– Arasha Lalani (USA) and Matt Miller (USA) The Menstrual Movement.

– Cross Cultural Communication and City Marketing

– “Rebranding the City of Barcelona Through Education”

Blanquerna Students from MA-Strategic Management in Global Communication.

13:30 – 14:30 Lunch
14:30 – 15:00 Keynote Speech (V): Jane Hammond, journalist and public relations management training consultant
Session A (II): Media & Entertainment Chair: Nick Bamford
15:00 – 15:30 Nick Bamford (UK). The Strangers’ Case: The challenge of harnessing the power of screen entertainment to communicate between cultures.
15:30 – 16:00 Sohail Riaz (Pakistan). Coverage of Honor Killings in Pakistani Television Crime Shows: Drawing a thin line between constructed reality and on-ground reality
16:00 – 16:30 Seon-Gi Baek, Woo Ju Lee (Korea). Marriage migrant women, cultural and identity conflicts in new families, and cross-cultural implications in Korea: Focused on analyzing TV reality programs through the perspectives of Cultural Studies.
16:30 – 17:00 Jeong-ah Yoon, Seon-Gi Baek, Chen Doudou (Korea). Is it fantasy or real?: Representations of a musical film, multiple interpretations and cultural implications: A Comparative study on , and through the Utopian idea
17:00 – 17:30 Eunji Jo (Korea).  From the Endemic to the Pandemic Zombies: Ambiguity of “New Zombies” in Films
17:30 – 18:00 Jihye Woo, Seon-Gi Baek, Jeong-ah Yoon (Korea). Popular culture, popular criticism, and new criticism through the social network service (SNS): A Semiotic and discourse analysis on controversies of IU’s song between its original text and a creatively changed version
18:00 – 18:30 Closing Keynote address presentation:  Parichart Sthapitanonda, Dean of the Faculty of Communication Arts, Chulalongkorn University, Bangkok.
18:30 Conclusions of the Conference, by Pavel Slutsky
18:40 Farewell reception: Finger food at the main building cafeteria