Keynote speakers

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Katerina Tsetsura, Ph.D.

Katerina Tsetsura is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the USA. Dr. Tsetsura is internationally known for her work in global public relations and media transparency. She is a co-author of Transparency, public relations, and the mass media: Combating hidden influences in news coverage worldwide (2017, Taylor & Francis). Tsetsura has over 80 peer-reviewed publications and presented more than 100 conference papers. Her research areas include global public relations development, ethics, media transparency, social construction of public relations, women in the field of strategic communication, and public diplomacy and government relations.
In 2018, Katerina Tsetsura received the highest national award in public relations teaching: the PRSA’s Outstanding Educator Award (Public Relations Society of America).
Dr. Katerina Tsetsura also practices what she researches and teaches: she serves as a consultant to companies, governments, and non-profits in various industries.  Dr. Katerina Tsetsura is a recognized global expert in communication audit; geo-branding; issues management; strategic planning; sustainability and organizational capacity analysis; development of public relations research and evaluation methods; and campaign’s advanced research, measurement, and evaluation training and monitoring.
Dr. Katerina Tsetsura actively serves the profession of public relations in various roles. Previously, she served as a Chair of the Global Affairs Committee of Public Relations Society of America (PRSA) and a Chair of PR Division of NCA. Currently, she is a Chair of the Public Relations Division of the International Communication Association (ICA) and a member of the Global Commission on Public Relations Education. She is also a member of editorial boards of several international peer-review journals, including Communication Theory, International Journal of Strategic Communication, Public Relations Review, and PR Journal.
Dr. Katerina Tsetsura is a member of the Arthur W. Page Society, an invitation-only, professional association that unites the chief communication officers (CCOs) of the world’s largest corporations, CEOs of the leading public relations agencies, and distinguished academics.

 

 

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